Keep a pulse on vital measurements to gain insights on consumers' views of your brand
Brand tracking surveys are a powerful way to measure a company’s growth by analyzing the perception and opinions of customers. This service allows a company to understand brand awareness and brand value by analyzing how people think about the brand, the frequency they use the brand, customer loyalty, and net promoter scores. By keeping a consistent pulse on the perceptions of and loyalty to your brand, you can track the movement of key elements affecting your bottom line, uncover market insights, and use the data captured from brand tracking surveys to make informed, strategic decisions to optimize sales.
With Brand Tracking Studies, OHPI can provide data-driven insights on vital measurements such as:
Consumer Purchase Intent
Preference / Competitors
Net Promoter Score (NPS)
“I would really recommend that everyone check out O.H. Predictive Insights whether it be for polling, for public relations help, these are the guys that you want to go to. They helped us out a lot in Arizona and we look forward to working with them in the future.”
Yael Ossowski, Deputy Director for Consumer Choice Center
Interested in learning more about Brand Tracking Studies?
Schedule a meeting with OHPI Director of Research David Morse below to discuss how we can help you reach your goals.